Below you’ll find links to a few of the more notable articles published in recent years by and about the Brothers Einstein et al.  As you might suspect, all of them subscribe to the Albert Keeler Principle: we eschew the thinking that creates the problem, then hit ‘em where they ain’t…

03/24/04 — Jeff Einstein ROI – Return on Intimacy
06/16/04 — Jeff Einstein Death of a Salesman
06/22/04 — Jeff Einstein Square Pegs in Round Holes
07/06/04 — Jeff Einstein Life as Spam
07/12/04 — Jeff Einstein Involuntary Non-Compliance
07/20/04 — Jeff Einstein Bending Time
07/27/04 — Jeff Einstein The Buck Starts Here
10/18/04 — Jeff Einstein Escaping Our Escape: A Tale of Two Synagogues
11/08/04 — Jeff Einstein United We Stand
01/17/05 — Jeff Einstein Patient, Thoughtful Education 101
02/01/05 — Jeff Einstein No Good Deed Goes Unpunished
02/23/05 — Jeff Einstein House Rule #1
03/09/05 — Jeff Einstein Meaningful Ritual: The First Casualty
04/20/05 — Jeff Einstein An Antonym for Predatory
05/04/05 — Jeff Einstein Smart and Smarter vs. Dumb and Dumber
05/11/05 — Jeff Einstein Ignorance + Intent = Innovation
05/18/05 — Jeff Einstein Tolerance vs. Zero Tolerance
05/25/05 — Jeff Einstein Accountability: Creation as a Function of Rhythm
06/09/05 — Jeff Einstein The Three Phases of Language: Thesis
06/15/05 — Jeff Einstein The Three Phases of Language: Antithesis
06/22/05 — Jeff Einstein The Three Phases of Language: Synthesis
03/10/08 — Jeff Einstein Future of Advertising: Interview w/Jeff Einstein (1)
04/07/08 — Jeff Einstein Future of Advertising: Interview w/Jeff Einstein (2)
06/24/08 — Jaffer Ali Buying Online Video: Site vs. Clip Demos
07/15/08 — Jaffer Ali User-Generated Video: For Advertisers…
07/25/08 — Jeff Einstein Broadband: It’s All About TV
07/29/08 — Jaffer Ali Invite Your Audience to Build Online Loyalty
07/30/08 — Jeff Einstein Painting Ourselves into a Corner
08/27/08 — Jeff Einstein Pre-roll Takes a Terrible Toll
09/16/08 — Jaffer Ali Re-examine Online Video Metrics
10/01/08 — Jeff Einstein How to Save Video Advertising from Itself
10/03/08 — Jaffer Ali Interview with Jaffer Ali
10/06/08 — Jeff Einstein The Perfect Media Storm
10/13/08 — Jaffer Ali Technocrats Go Home
10/22/08 — Jaffer Ali When R-O-I can lead to R-U-I-N
10/28/08 — Jeff Einstein How Not to Add Value During a Recession
10/31/08 — Jaffer Ali The Center Cannot Hold
11/07/08 — Jeff Einstein The Destruction of Metaphor…
11/18/08 — Jaffer Ali Has Online Advertising Lost Its Schwerpunkt?
11/19/08 — Jaffer Ali Fear is the Mind Killer
12/08/08 — Jaffer Ali The Cheng and Ch’i of Online Advertising
12/16/08 — Jaffer Ali Walking the Talk With Your Agency
01/06/09 — Jeff Einstein iPro Interview w/Jeff Einstein
01/14/09 — Jeff Einstein Walking the Talk: Great Expectations
01/14/09 — Jaffer Ali Let Your Audience Target You
01/21/09 — Jeff Einstein What’s This Whole World Coming To?
01/21/09 — Jaffer Ali Walking the Talk: Count on Yourself
02/04/09 — Jeff Einstein Walking the Talk: When Wonders Cease
02/11/09 — Jeff Einstein The Uncertainty Principle of Marketing and Advertising
02/19/09 — Mike Einstein Walking the Talk: Just Say No
02/29/09 — Mike Einstein Please, Put Some Clothes On
03/17/09 — Mike Einstein Because That’s Where the Money Is…
03/17/09 — Jaffer Ali Embracing Uncertainty
04/13/09 — Jeff Einstein Marketers: Meet Me at the Intersection of Faith and Fear
04/29/09 — Jeff Einstein Gimme a Break: Part 1 of 2
05/13/09 — Jeff Einstein Gimme a Break: Part 2 of 2
07/13/09 — Jeff Einstein Targeting Bad Behavior
08/05/09 — Jeff Einstein Scared Straight
08/11/09 — Jeff Einstein Ask a Stupid Question: the irrelevance of relevance
03/05/10 — Jeff Einstein Up the Rabbit Hole: An Interview with Jeff Einstein
03/10/10 — Jaffer Ali Why the Online Community Needs to Redefine Reach
03/11/10 — Jeff Einstein The Secret to Online Branding: Lean Back and Relax
04/29/10 — Jaffer Ali Q&A Interview with Jaffer Ali
04/30/10 — Jaffer Ali Leaked Memo from a Brand Manager
05/25/10 — Jeff Einstein The Search for Scalable Reach: razing the digital ghetto
06/07/10 — Jeff Einstein blast from the past
07/19/10 — Mike Einstein It’s Called On Demand for a Reason