Jeff Einstein is a true digital media pioneer, an old timer in new media with industry roots dating all the way back to 1984, when he co-founded Einstein and Sandom Interactive (EASI), the nation’s first interactive marketing and advertising agency, and the first digital marketing company in what later became NYC’s multi-billion dollar Silicon Alley new media industry. EASI was acquired by DMB&B in 1994.
Also in 1984, he authored a seven-title book series — Einstein’s Computer Guides — published by Harcourt Brace Jovanovich. The Einstein’s Computer Guides series was the first major how-to book series on personal computers, and was adopted by several major urban school systems as the default learning resource on personal computers.
Over the years, Mr. Einstein’s strategic marketing and business development initiatives have driven the acquisition of two agencies, the global growth of a third, and a high-tech IPO, and have appeared in virtually every major business venue, including two front-page stories in The Wall Street Journal, and cover stories for Red Herring Magazine, George, PC Magazine, and The New York Times Sunday Magazine.
He has appeared in national ad campaigns as a paid spokesperson for two major computer brands, as a featured speaker at more than 200 media and marketing industry tradeshows, seminars and workshops, and as a media industry expert on dozens of radio and TV programs, including The Today Show with Katie Couric, CNN’s 360 with Anderson Cooper, and CNN’s Moneyline with Lou Dobbs.
His client list reads like a Who’s Who of Fortune 100 companies, government agencies and foreign governments, and includes Mediacom, USA Today, USA Weekend, Gannett Media, Ogilvy & Mather, J. Walter Thompson, Doyle Dane Bernbach, The Economist Newspaper, CMP Media, Pfizer, UpJohn, Bristol-Myers Squibb, Western Union, the New York Stock Exchange, Dunn & Bradstreet, Citicorp, AOL, IBM, Apple, Juki Automation, Compaq Computer, Intel, the U.S. GAO, the U.S. Army ROTC, the U.S. Department of Agriculture, the offices of foreign investment for both Scotland and the Netherlands, and many others.
From 2000-2001 Mr. Einstein worked as EVP, Director of Global Operations and Marketing for RappDigital, the digital marketing component of agency giant Rapp Collins Worldwide. While there he engineered and drove the growth of RappDigital from 40 employees with a P&L of $4MM to 400 employees across eight offices, domestic and international, with a P&L of $40MM (in under ten months), and sat on both the Operations and Executive boards of the parent company. CEO Malcolm Speed cited him as the most effective senior executive across all Rapp Collins business units, and under his leadership RappDigital led all Rapp Collins business units in client satisfaction, employee satisfaction, revenue growth and profit margin.
His groundbreaking work on media as addiction first found a voice in Einstein’s Corner, a popular weekly column published in MediaPost’s prestigious MediaDailyNews from 2004-2005, and his always-contrarian voice and views have been featured in many dozens of trade articles, essays and interviews.
Mr. Einstein lives in New York City, where he spends much of his time pretending to be cool for his daughter — who doesn’t buy his act for a New York minute.